5 Reasons your business still needs a website in the age of social media
With social media taking the world by storm, it’s easy to believe that you don’t need a website for you business. When you have social media sites such as Facebook, Twitter, Instagram, Pinterest to choose from which are so widely used for digital marketing, you may be wondering if there’s much point in investing in a website when these platforms are all available to you free of charge. But having a company website is crucial to your business and can offer your customers a whole other level of service and credibility that your social media pages cannot.
While social media is undoubtedly a great source of digital marketing, we have put together our top 5 reasons why you should still have a company website rather than relying solely on just social media.
1 – Main representative of your brand
Your website is your online brochure of information. It it what your customer finds first, and what they instantly judge you on. Statistics show that it takes no more than 50 milliseconds for users to form an opinion about you and your company based on your website. Customers want to find out all about you, what you and your company does, and how you can provide a solution to their current needs, all before deciding whether to part with their cash.
Your company website should always be the main representative of your brand allowing you to showcase your products and services in the best possible way, and to show who you are and how to find you. Your company website is the face of your business, it is your storefront, and has the ability to wow your customers and win you new business if it’s been done right. If you only have a social media page to promote your business, you simply cannot give your brand the same credibility as you would with a company website.
2 – Gives your business the credibility and trust it deserves.
For a small business, trust and credibility is paramount to your clients. While your company is still growing, you need to show your potential customers that you’re a brand they can trust and want to work with or purchase products from. While it’s extremely easy and quick for you to create a social media page for your business, it also means it’s just as easy for people to create “fake” business pages. With this in mind, creating a company website gives your business the trust your visitors need.
To set up a company website, there are many steps and checks you need to go through first. You are required to purchase a domain name relevant to your company, set up hosting, write content, source imagery, create your products, invest in good company branding, and provide contact details. All of which instantly increases your visitors trust in your business. The sort of credibility your company website gives, simply cannot be created with just a social media presence.
3 – Full branding control
Chances are, if you’re thinking of setting up a company social media page, you’ve already spent time looking at other pages to see what they’ve done and how they’ve customised their page. You’ve probably noticed that they all follow the exact same structure and layout. The level to which you can brand your social media accounts is extremely limited. Generally speaking, you’re able to add your logo as a profile picture, create custom banners, and possibly even update the backgrounds, however with all social media pages, you are always going to be restricted by the platform itself.
Having a website unique to your company gives you complete control over your branding. You’re able to completely customise the whole look and feel of your website to provide something completely unique to your company. You can create and eye catching and easy to navigate layouts, write SEO optimised content, provide detailed analytics and statistics into what your visitors are doing and how they’re interacting with your website so you can focus on making the customer journey as easy as possible.
4 – Extra functionality
While social media websites are great for connecting with your current customers, your website gives you the complete freedom to take that communication and customer service to a whole other level. You can implement tools such as an online chat, instant content updates, special offers, online shops, detailed search functionality along with blogs and articles to give your visitors the information they need and to show you know your industry well. You could also integrate a CRM system to keep on top of your leads and generate sales.
Whether you decide on a simple WordPress site or a completely custom hand coded application, there are thousands of widgets, tools and services available to you which help your customers, convert leads, increase sales and strengthen your brand. If you’re providing an online shop, there are powerful e-commerce tools available which are also highly customisable, so you’re able to keep your web presence in line with your branding.
While some of this functionality is provided through social media pages, a company website can give you a much bigger scope for flexibility and customisation.
5 – Your online brochure of information
Your company website is the ideal platform for providing information to your customers using your own content and imagery to create about pages, who we are, FAQ pages, help guides, and contact details. With social media pages, you’re restricted to providing only the information those pages require for the page to be created, limiting you to what you’re able to share with your customers.
In short, investing the time and money in creating a really great company website and brand, will not only give you the complete freedom to provide your customers exactly what they want, but will give your visitors trust in you, and want to do business with your company.