There is no denying that social media has grown exponentially in regards to its impact and reach. As per a GlobalWebIndex study, 54% of internet users research products and services on social media.
Moreover, 71% of customers who have had a positive experience with a brand on social media are more likely to recommend it to their family and friends. So, if you are a business owner, there is no way you can get away by not being on social media.
But how many businesses that you know have an active, flourishing presence on social media? The number is pretty small. The truth is posting random photos and links and tagging a few profiles every day will not help any brand.
A social media marketing strategy will take your brand a long way. Sure, brands having a massive budget will quickly help strike-off milestones such as 100K followers and 100X retweets/shares.
However, can you build a social media presence and engage your audience without burning a hole in your pocket?
If your business is struggling to come up with what to post on social media, these 7 low-budget social media marketing tips will help you build your brand.
1. Make the most of user-generated content
If you want to make a mark on social media, you cannot duplicate your competitors’ content. You need to create original content. That could include designing infographics or doing your research and coming up with content formats your audience prefer consuming. You can also take help from your customers.
User-generated content (UGC) has long been considered the domain of B2C industries, as B2B products tend to be software-oriented and thus hard to capture on photo. However, times have changed.
Irrespective of what you sell, you can still send out gift boxes or branded merchandise as tokens of appreciation to customers. Ask them to use your company hashtag when posting about these incentives on social media.
This Instagram photo of a cute baby wearing Warby Parker glasses, as shared below, has amassed more than 15,000 likes and transpired comments such as “too cute!!!” Had this eyewear company staged the photo with a model and high production values, it would not look authentic.
Consumers are 2.4X more likely to interact with UGC as it is perceived to be more authentic and credible. Therefore, to boost user-generated content, you can also offer incentives to those customers who share their experiences before and after using your product online.
2. Use unique hashtags
Hashtags are more important than ever on social media. They offer a fantastic opportunity to label and make your social media posts more discoverable and enable you to connect with relevant social media users.
Use trending hashtags to get more exposure for your content. Additionally, include a unique hashtag to get more click-throughs. Nowadays, people incorporate both trending and specific hashtags in their social media strategy.
For instance, if you use the #Christmas hashtag, you will see that it is tweeted thousands of times in an hour. There is a high chance that your tweet may get lost among the other tweets.
On the contrary, if you used a less popular hashtag like #HolidayGifts or #Xmasgifts, there will be lesser tweets using this hashtag, and so your tweet is evident to your customers. You can even create your unique hashtag and run a contest to enable your followers to use it and increase its footprint on the social media platform.
For instance, Toronto Raptors’ branded hashtag “WeTheNorth” has a universal appeal since Canada is known as the “Great White North.” When the team won the 2019 basketball season, the hashtag blew up on Twitter and became one of the most-used hashtags by Canadians early that year.